So how do you get your past and present clients and customers to give you referrals?
First of all they have to remember you exist!
Do you make a habit of calling and checking on them?
Are you sending them emails on what you’ve been up to lately?
Can you put together a one page newsletter you can send them in the mail?
If not, you need to start doing one or all three NOW!
Here are a few ideas about what to talk about on the phone…
Their family
Their job/career/business
Their goals
See a trend? Talk about the things that are important to them. Don’t sell anything!
You can sell in your email and newsletter. People expect that. But you need to give useful information; Checklists, action plans, mind maps and profiles of coaching & consulting clients you have helped in the past will all help people to see you as the expert!
If your contact is personal and regular, they will remember you when the time comes. Look for more details on why in my next blog post!
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