Are you a chicken? Chickens take any and all clients that come their way. Chickens accept these clients on their terms. Chickens get told what to do and how much they will get paid for their efforts.
Adding insult to injury, all that bending over backwards gets them nowhere because... chickens dont make any real money. Chickens hate their jobs, chickens have nervous breakdowns and its all because chickens don't know how to market!
Chickens have no clue how to generate a large pool of prospects that are looking to do business with them. But when your marketing is good enough, price is not a factor and you can charge what you want because you have more people waiting in line for your services!
Grow a backbone and raise your prices! Problem clients will go away, freeing you to focus your energy on clients who appreciate and will happily pay for your efforts. Your net profit will increase as you add additional clients at higher rates.
Now if you like being the low cost solution provider go ahead, keep being a chicken. But if you want to conduct your business on your terms and be well compensated for your efforts, then you must learn how to market!
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