So how do you get your past and present clients and customers to give you referrals?
First of all they have to remember you exist!
Do you make a habit of calling and checking on them?
Are you sending them emails on what you’ve been up to lately?
Can you put together a one page newsletter you can send them in the mail?
If not, you need to start doing one or all three NOW!
Here are a few ideas about what to talk about on the phone…
Their family
Their job/career/business
Their goals
See a trend? Talk about the things that are important to them. Don’t sell anything!
You can sell in your email and newsletter. People expect that. But you need to give useful information; Checklists, action plans, mind maps and profiles of coaching & consulting clients you have helped in the past will all help people to see you as the expert!
If your contact is personal and regular, they will remember you when the time comes. Look for more details on why in my next blog post!
Are you ready to quit worrying about your cash flow and finally start getting better at marketing your business?
Men & women just like you have managed to create a 24 hour, no cost sales force for their businesses. How? By implementing a system that encourages referrals.
Now I know what you’re thinking, “But I’ve tried asking for referrals, it doesn’t work!” Guess what? You’re right… if you show up out of the clear blue sky with your hand out asking for referrals, it won’t work!
But think about this…
If you truly care about your clients and customers;
If you are deeply concerned about their success, health and overall level of happiness;
If you truly feel that you can help them protect and enrich themselves better than anyone else, then it is your responsibility, your obligation to make sure that they and everyone important to them know that you are available for consulting, coaching or collaboration.
They are not going to do this on their own! If you truly care about people then you must consistently remind your current and past clients what you do, how you can help and what kind of clients you are now looking for.
Failure to do that is like negligent homicide; sitting back and letting them get less than optimal results in their lives because you think asking for referrals doesn’t work!
Start looking for ways to add value and get your clients to tell their friends about you! There will be more hints in my next blog post.
